As telecoms embrace MarTech to drive growth, understanding key trends, use cases, and tools is essential. In this webinar, Carlos and Armand will share real-world insights on emerging MarTech applications in telecom.
The session will cover four key MarTech areas: driving exposure, customer interaction, lead conversion, and relationship management—offering deep dives and lessons from telco and non-telco industries. The second part will focus on the MarTech tech stack, analyzing a variety of tools that telcos and other industries can leverage, highlighting those gaining the most prominence within the market.
Throughout the presentation, participants will engage in an open and dynamic discussion, gaining insights into what drives successful MarTech adoption in telco. They will explore key factors and AI applications that set effective strategies apart and learn how to leverage emerging tools and trends to achieve sustainable growth.
This webinar will provide the chance to connect with fellow telecom professionals facing similar challenges and to gain valuable takeaways on successful strategies you can leverage within your organization.
Carlos Vidal and Armand Heymans from FTI Delta bring extensive expertise in telecom strategy, commercial growth, and MarTech innovation. With a wealth of experience across global markets, they offer cutting-edge insights into emerging trends, AI-driven tools, and transformative industry applications. More details about the speakers can be found below in the Speaker section.
By attending this webinar you abide by the ETIS Confidentiality Rules, found below, in the Documents section.
To confirm your participation, please register via the REGISTER button above.
We are looking forward to your participation!
Speakers
Armand is an experienced strategy and management consultant with over a decade of professional experience, specializing on the telecom, utilities, and energy sectors. He has worked extensively across the Middle East, the USA, Europe, and Africa. His expertise spans network planning, due diligence, and cost of production analysis, where he has played a key role in financial modeling, commercial assessments, and infrastructure development strategies.
Armand's strengths lie in strategic decision-making, business case development, and organizational transformation. He has a proven track record in executing network capacity assessments, optimizing fiber roll-outs, and advising on mergers and acquisitions. His experience includes working at Africa’s largest utility as an internal consultant, driving financial turnaround and operational improvements. At FTI Delta, Armand has spent the past year exploring MarTech, with a focus on Gen AI applications.
Carlos Vidal is a seasoned strategic advisor with a focus on the telecommunications, media, sports, and entertainment sectors. With over a decade of experience, he has primarily supported companies in Europe, North Africa, and the Middle East. His expertise encompasses guiding telecom operators and related industries through transformative commercial initiatives, with a strong emphasis on business development and go-to-market strategies.
Carlos's strengths lie in driving commercial success for telecom clients. He has worked extensively on market entry strategies, revenue growth, and optimizing sales channels, helping firms enhance their market positions amidst competitive and evolving landscapes. Carlos also possesses knowledge in identifying opportunities for improve telecom’s operators marketing capabilities leveraging technology.
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Organizer
FTI Delta
FTI Delta is a leading advisory firm specializing in strategy, technology, and transformation for telecom, media, and digital industries. With deep expertise in commercial growth, market analysis, and emerging technologies, FTI Delta helps businesses navigate complex challenges, optimize performance, and drive sustainable success.
https://www.ftidelta.com/
