The goal of this roundtable is to bring together the ETIS community to discuss MarTech use cases, trends, and technologies that will shape the telecommunications industry from 2025 to 2030. This session focuses on MarTech strategies and tools that drive digital transformation in sales, marketing, and customer experience.
Key Themes:
- Explore Trends and Use Cases: Discuss the evolving landscape of telecommunications and identify key trends shaping 2025-2030.
- Omnichannel Strategy: Highlight the growing importance of seamless and consistent customer experiences across channels.
- Customer-Centric Approaches: Explore strategies to enhance engagement, satisfaction, and loyalty.
- AI-Driven Solutions: Examine how AI can optimize operations, marketing, and sales processes.
- MarTech Stack Evolution: Review tools, technologies, and digital processes enabling effective marketing and sales strategies.
- Skills and Capabilities: Identify the expertise needed to adopt and leverage emerging technologies to remain agile and competitive.
What to Prepare:
Each telecom operator is encouraged to share:
- Emerging Use Cases: Thoughts, research, or examples of use cases relevant to their markets.
- Technology and Process Perspective: Insights on gaps, challenges, and priorities related to the future MarTech stack and supporting tools for marketing and sales.
- AI Opportunities: Ideas on how AI can enhance operations, improve marketing strategies, and elevate customer engagement.
Who Should Participate?
- Professionals in Digital Sales, MarTech, and Customer Experience
- Leaders working in AI, Digital Transformation, and Marketing Technology
- Members of telecom organizations aiming to align strategies for 2025-2030
Join the Conversation!
The MarTech Roundtable is an opportunity to exchange ideas, gain insights from peers across the telecom industry, and build a roadmap for navigating the challenges and opportunities of the next decade.
If you have any questions, please feel free to contact Ruxandra Cioban at rc@etis.org.
To attend, please register via the button above. Your registration will be reviewed and approved shortly.
Please note, this is a telco-only session, meaning participation is limited to professionals working for telecommunications operators.
