During the session, each participating Telco will share insights on their utilization of web data for analytics, modeling, and statistics, including modern AI/ML techniques and classic statistics. We'll explore use cases beyond standard KPI reporting to maximize data value.

Additionally, we'll delve into baseline setups for data tracking, comparing server-side versus client-side methods, and explore tools like Google Analytics. Strategies for value-based performance optimization alongside traditional transaction tracking will also be discussed.

To ensure productive participation, participants are asked to prepare to address the following points:

• Methods of data collection (client vs. server-side tagging, tools used for tagging & tracking)
• Types of collected data (interaction, page, user, e-commerce)
• Tracking of internal applications and associated data
• Utilization of data (dashboards, statistical analytics, data models)
• Current and future use cases, including identification of obsolete data

We anticipate an interactive and engaging discussion, encouraging participants to prepare and actively contribute to the dialogue, exchange insights, and pose questions to fellow attendees.